Shaping Hong Kong’s Young Athletes Since 2009

AP Sports began life as Asia Pacific Soccer Schools, a small football coaching operation running weekend sessions across Hong Kong. As demand grew from parents seeking quality youth sport beyond football, the organisation expanded into basketball, multi-sport activity, and school partnerships — rebranding to AP Sports to reflect a broader mission. Today it stands as one of Hong Kong’s most established youth sports academies, still coached by many of the same people who ran those first sessions.

Every AP Sports session is built around the child, not the scoreboard. Coaches are trained to prioritise fundamental movement skills, coordination, and enjoyment first, layering technical and competitive elements only once confidence is in place. Whether a child is 2 years old at Kinder Kicks or a teenager in the Juventus Academy pathway, the same principle holds: a child who loves the game will keep showing up, and a child who keeps showing up will keep improving.

AP Sports now delivers over 100 weekly sessions across Hong Kong, reaching more than 3,000 children annually through weekly classes, holiday camps, and in-school programmes at some of the city’s leading international schools. Partnerships with organisations including Juventus Academy Hong Kong and the Forza Sports Management group have strengthened the coaching pathway available to every child who joins, from their very first Kinder Kicks class through to competitive-level football and basketball.